Facebook Advertising for accountants is an incredible marketing strategy to convert a completely cold lead into an inbound, warmed-up prospect ready to start working with your tax and accounting firm. With an active funnel that you can directly measure ROI from, investing in a marketing platform such as Facebook is simple when you are clearly seeing a direct return from such efforts.
When you do the math to find out what results you are generating from Facebook Ads, including how many meetings you are generating each week, then you can track and improve the process—and ultimately build a great system for client acquisition.
In terms of marketing, you need to do the math in very granular detail to ensure you’re spending wisely. You want to measure the following:
In order to succeed at marketing, you are going to have to measure all of the above, and more, in minute detail. As a numbers-oriented accountant, if you can get yourself truly excited about this process—tracking it, analyzing it, refining it, etc.—this will be something that can generate millions of dollars in revenue for you over time. However, you must do the math daily on your Facebook Ads for accountants.
Facebook advertising for accountants starts with an interested prospect clicking on a compelling ad. Be sure to include the following in your Facebook ad:
We provide training, templates and live tech support to help make sure your ad is specifically designed to target and capture your next ideal client.
Once someone is compelled enough to click on the ad, they are taken to a web page which invites them to provide their email address so they can learn who you are and how you can help them. This web page needs to be specifically designed to funnel the interested party into learning more, using our recommended Facebook ad funnel templates.
This is an incredible tactic built to help convert an email lead into an inbound strategy session with a very interested prospect. When this is set up properly, you can turn on your Facebook ads for accountants, go to sleep and wake up with appointments automatically booked on your calendar.
When the scheduled appointment is made, you can begin the conversation knowing that this lead is considered “inbound.” Essentially this means that they went through an entire funnel to learn how you can help them, and are interested enough to speak with you. The conversion rate to close these appointments is much higher than other client acquisition funnels due to the nature of the inbound lead.
After tracking, reviewing the metrics and closing new deals, you will start to understand the ROI nature of a Facebook ad funnel and the power it can have on scaling your tax and accounting firm.
Hear from tax and accounting firm owners who have successfully launched Facebook Ads for accountants.
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