What is Embedded Finance?

3 minute read

Definition of Embedded Finance

Embedded finance refers to the integration of financial services, such as payments, lending, or insurance, into non-financial businesses' products or services, without the need for redirection to traditional financial institutions. This integration is made possible through partnerships between technology providers and balance sheet providers, allowing businesses to offer financial services to their customers. Embedded finance enables faster and easier financial transactions for both businesses and consumers, providing cost savings and greater efficiency.

The value of the embedded finance transaction value is set to reach $7 Trillion by 2026.

Benefits of Embedded Finance

Embedded finance offers a number of benefits to businesses and consumers, including:

  1. Improved customer experience: Embedded finance allows businesses to offer a seamless customer experience by integrating financial services into their existing products and services. This can help improve customer loyalty and increase revenue.
  2. Faster transactions: Embedded finance allows for faster and more efficient transactions by eliminating the need for customers to go to a separate financial institution to access financial services.
  3. Increased access to financial services: Embedded finance can help increase access to financial services for underserved communities, such as those in rural areas or with limited access to traditional banking services.
  4. Cost savings: Embedded finance can help businesses save on the cost of providing financial services by eliminating the need to partner with third-party financial institutions.
  5. Better data insights: Embedded finance allows businesses to collect data on their customers' financial behavior, which can be used to improve underwriting and risk management.
  6. Revenue opportunities: Embedded finance can create new revenue opportunities for businesses by allowing them to offer financial services to their customers and earn revenue from fees and interest.

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Challenges Faced by Financial Institutions in Implementing Embedded Finance Solutions

While embedded finance offers numerous benefits, implementing these solutions can pose several challenges for traditional financial institutions. One major challenge is the need for a shift in mindset and culture from a traditional banking approach to a more customer-centric approach. Banks must also adopt new technology and collaborate with non-financial businesses to create seamless integration between their products and services.

Another challenge is the issue of regulatory compliance. Banks must ensure that their embedded finance offerings comply with all applicable laws and regulations, which can be complex and time-consuming. They must also ensure the security of customer data, particularly in light of the increasing threat of cyber attacks.

Finally, banks may face competition from fintech startups and other non-traditional financial institutions that have already embraced embedded finance. These companies often have more agile technology and innovative business models that can gain market share.

Despite these challenges, financial institutions that implement embedded finance solutions can reap significant rewards, including increased customer engagement, improved efficiency, and new revenue streams.

Customer Experience and Loyalty with Embedded Finance

Embedded finance speeds up the processing of financial decisions for companies, and businesses also learn more about their customer’s spending habits and receive payments quicker than traditional invoicing. On the other side, consumers who engage with businesses using embedded finance systems are able to conduct financial transactions quicker and easier without needing to go to a bank.

Embedded payments are probably the most well-known type of embedded finance offering, and small businesses benefit from embedded payments, too. Before the embedded finance technologies came on the scene, layaway was an option where a consumer could go into a store to buy a product and place a deposit to reserve the item.

Now, companies can offer buy now, pay later services where the consumer can get the product right away but pay for it over time in installments. Another layer of buy now, pay later is embedded lending. Businesses can offer loans through their embedded finance offerings, and customers don’t even need to go to a traditional financial institution. Applications that integrate stock market investing like Robinhood, Acorns and Cash App are examples of embedded investment companies. Buying, selling and trading stocks can happen without leaving the app or working with an investment adviser.

The emergence of embedded finance has cut through much of the red tape, and business owners are looking to wrap payments and financial services into their softwares as seamlessly as possible. In the future, embedded finance solutions will enable companies to have more customers and more revenue with less cost.


Embedded finance is revolutionizing the financial industry by enabling businesses to offer financial services without relying on traditional financial institutions. By integrating financial services into nonfinancial businesses’ infrastructures, businesses can provide services such as lending, payment processing, and insurance, enhancing their efficiency and productivity. Embedded finance also benefits consumers by allowing for quicker and easier financial transactions.

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