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When to Hire for Accounting Firms

So, when to hire for accounting firms. This is actually my revenue growth. Can you all see this? This is where I started. I started the firm in around June of 2016. I resigned from my position in January to February, 2016, but I gave him about six months transition time. So, I really left in June and it wasn’t until February of 2018 I decided to hire three full time staff people, and one executive assistant. And the executive assistant was purely for consistency in the marketing up until that point. I lost a big client here, but up until that point, I was basically not doing marketing consistently. I was not taking on work because I had it in my mind. I couldn’t take on more work. I had all kinds of stuff going on in my brain that would include fear of not being able to deliver on the word, fear that I’m already busy enough, that how can I possibly take on more work, fear of not staying true to myself. Meaning, I left my job in an effort to find a better balance with my family, specifically, because my daughter was one at the time.

If I took on more work or I grew this big business, that means I would have less time, which would be like not true to who I am. I mean, all kinds of things, like fear of being a sell out. It was a new identity. I had to basically accept myself, because where I came from, I come from like blue collar working families and my friends are all that way. And, so it was really weird. It was like an identity crisis almost that I was kind of going through. And it wasn’t until January of 2019. Can you see this graph? Yes. January of 2019, I decided I’m going to take this thing to the next level. I started to get this point where I’m like, I don’t know what’s going on. When I talked to you guys about the dark place that I was in, in December of 2018, I’m like, what am I doing with my life? I fired another person while on the plane, December, 2018. I don’t know how long you’ve been part of the group, but that was a CFO bootcamp. So I did a presentation there. I was exhausted. I had the stomach flu or something. I was up there.

You know, what’s going on with my life? How do I do this? But prior to that, December in May, that’s when I bought the truck, the infamous truck story that Andrew and I talked about where I went to Tahoe and Andrew’s like, get your life together. Because up until that point, I had been kind of like, when I say I really started taking my business serious after that event, this was the point where Andrew said, you need to make some tough decisions. So, I fired my largest client right here at the time, I fired my brother. I decided to reengineer the entire business and I bought that expensive truck that, you know, we still have. And from that point, things just started taking off.. And then it’s like, what’s going on? How am I going to do all of this?

And I knew that there had be a way, and I knew that the way was to grow, because I wouldn’t be able to…because I was struggling even before that, like getting too busy for myself. So, December, 2018, I just got really angry and you could go back and watch the videos from that CFO boot camp. You could tell, like, I just got tired of being tired and all of these things. So that’s when I was sitting on the plane on the flight back landing in a blizzard in the middle of St. Louis. I remember I said, I’m just going to hire everybody. I’m going to hire as many people as I can find, hire for accounting firms like never before. And so I hired three staff accountants and one executive assistant, and they started in February.

So, I knew I made the decision in January to hire them. And I signed a lease January 2nd. I moved into my office. So, you can imagine January, 2018 to January, 2019, I’m like, “world, I’m available. I’m willing, I’m able, I’m open to this.” I signed a lease on an office space and I didn’t even have employees hired yet. I started interviewing and you could see the trajectory of growth at that particular point. Then I ended up hiring them in February. And why is that important? Because in January and February, psychologically, I said, “I’ve just committed so I need to be really consistent with sales in order to keep pace with the growth that now I’ve basically committed us to.

Since that time, I’ve always invested so my business can have consistent marketing, consistent campaigning, consistent sales every single week and I’m accountable to bringing in strategy sessions. And you can see the trajectory from that point. When I made that decision, right in May of 2018, I’m going to do this thing and I’m going to be consistent and I’m going to figure out a way to make it happen. And then really, I didn’t really have the team yet, but I knew in my mind I had committed to it. So starting at this point on up, you could see when you commit to sales and marketing and you’ve committed to the growth, it just explodes. Hire for accounting firms, I mean, this is what you must do if you want to grow…

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