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LinkedIn for Accountants: Marketing Strategies that Work

So let’s go back to the LinkedIn for accountants. When I did the connections, I keep them also very conversational. So, I will send them a message just to say, “Hey, I noticed that you’re in the nonprofit space. I’d love to connect. Then they connect, I do three week connect and auto follow up. Basically just asks a question about, thanks so much for connecting. If you want an intro to any of my connections and my network, let me know. Also, if you happen to know, whatever niche you’re in for charities or churches that might need help with their accounting or tax work, please keep me in mind. And it’s amazing to me, how many people just organically, naturally respond back. “Oh, I actually do know somebody. I’m actually interested in learning more about you.” So I keep it very conversational when doing LinkedIn for accountants.

I will say in full transparency, I haven’t launched a LinkedIn campaign in a minute because we stopped doing that during COVID. Mostly because I just didn’t want everybody very emotional. So, I stopped doing LinkedIn campaigns, like the cadences in March, but what I’ve been doing is doing Active Campaign. So, I try to keep the conversation flowing through either email or LinkedIn and make those casual conversations. Then I send out a weekly blast. I usually have a blog post or something, and I send those out through Active Campaign. Through that combination of effort, I’ve been able to keep the same level of strategy sessions without even necessarily having to send the multiple cadences through LinkedIn. So, I mean, getting the export from LinkedIn, putting them into an email program and close.io or something, I haven’t done the cadences and I’ve still been able to keep pace with my growth with my strategy sessions…through that more natural, organic, conversational through LinkedIn for accountants, as well as the Active Campaign blast.

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