Top 9 Tax Deductions and Credits for Sole Proprietors

11 minute read

Of the 150 million workers in the United States, 16 million — or roughly 10% — are self-employed. Although self-employed workers do share a few key characteristics, America’s sole proprietors are a diverse group that varies in age, ethnicity, gender and education level.

Many businesses start off as sole proprietors, as they are relatively easy to set up, even for the inexperienced, and they offer individuals the freedom to set their own schedule and work as they want. As an added benefit, sole proprietors are eligible for a host of deductions and credits that individual taxpayers cannot claim.

Here are nine of the most helpful deductions and tax credits for sole proprietors.

Qualified Business Income Deduction

The qualified business income deduction, commonly known as the QBI deduction or the Section 199A deduction, is a temporary tax law that was established with the passage of the Tax Cuts and Jobs Act (TCJA). In tax years 2018 through 2025, certain sole proprietors can take deductions equal to 20% of their business income, with adjustments.

Self-Employment Tax Deduction

Payroll taxes, which include both social security and Medicare taxes, are shared equally between employer and employee. Sole proprietors don’t owe payroll taxes, but they do owe a self-employment tax. The current self-employment tax rate is 15.3% – 12.4% for social security and 1.9% for medicare. Fortunately, sole proprietors can deduct half of their self-employment tax. This deduction helps make the additional costs of sole proprietorship more accessible to the average taxpayer.

Startup and Organizational Costs Tax Deductions

Establishing new businesses can be costly, but sole proprietors may be able to deduct or expense some of their startup and organizational costs. Common business startup and organizational costs are:

Typically, these costs are considered capital expenditures and must be amortized (i.e., deducted) equally over 180 months, but the IRS allows new businesses to deduct up to $5K in startup costs and up to $5K in organizational costs in the first year of business.

Startup CostsOrganizational Costs
Attorney, accountant or consultant fees to help establish business practices and contractsLocation rental costs for organizational meeting with the board of directors
Costs to identify potential business locations, distributors, suppliers or labor supplyCost of temporary directors
Advertisements for the opening of the business, including website developmentAttorney and legal costs to establish the business with the state or secure business licenses
Salaries and wages to train staffState incorporation fees

Travel Expenses Tax Deduction

Travel is an ordinary and necessary expense of running a business, which means that travel expenses are fully deductible for sole proprietors. Travel expenses that can qualify for the deduction include:

  • Car rentals
  • Rideshare fees
  • Subway tickets
  • Plane tickets
  • Dry cleaning services
  • Tips
  • Concierge service fees
  • Tolls
  • Parking fees
  • Equipment storage fees
  • Rental of temporary workspace
  • Equipment rental

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Vehicle Use Deduction

Personal vehicle costs are deductible, but only when the vehicle is being used for business purposes. Because most sole proprietors use their vehicles for both personal and business use, the IRS helps taxpayers calculate the appropriate deduction. There are two methods to choose from:

Standard mileage rate. For each business mile driven, sole proprietors can deduct 56 cents in 2022. This mileage deduction is simple to calculate and requires little expense tracking, which can be appealing to busy sole proprietors. You will need to keep an accurate log of business miles traveled.

Actual expenses. Sole proprietors can deduct the actual expenses they incur when traveling for business. First, they must calculate the total costs of operating their vehicle, which might include fuel costs, depreciation, wear and tear, repairs, oil changes, car insurance and registration fees. They must then multiply those costs by the percentage of time they used their vehicle for business purposes.

Many sole proprietors opt to take the standard mileage rate because of its simplicity, but if actual expenses are readily available, they can calculate both and take the higher of the two deductions. It should be noted that if you choose to take any depreciation for a vehicle other than straight line, you can not switch back to standard mileage until the vehicle is fully depreciated.

Home Office Tax Deduction

Like the vehicle use deduction, the home office deduction can be calculated in one of two ways:

Standard method. To calculate the deduction, the business owner must determine the percentage of their home used in their business based on square footage. They can apply that percentage to household expenses that are shared by the business, including mortgage, utilities, homeowner’s insurance premiums and even depreciation.

Simplified method. The IRS allows a deduction of $5 per square foot of the home used for business (maximum of 300 square feet).

Meals Deduction

Although the Tax Cuts and Jobs Act made meals more difficult to deduct, most business meals are at least 50% deductible to sole proprietors. Here is a quick summary of what meals are deductible:

Tax Years 2021–2022Tax Years 2023+
Meals while traveling for business100% deductible50% deductible
Meals at off-site meetings with clients or prospects100% deductible if provided by a restaurant (take-out or delivery is allowable)50% deductible
Office holiday parties with employees100% deductible100% deductible
Meals where there is an entertainment aspect to the eventMeals costs are 100% deductible if separately stated and provided by a restaurant, otherwise not deductibleMeals costs are 50% deductible if separately stated, otherwise not deductible
Everyday lunch at the office or at homeNot deductibleNot deductible

Retirement Plan Contributions Deduction

Sole proprietors can establish their own retirement plans, and contributions their business makes into those retirement plans are deductible. Three retirement plans sole proprietors can consider are the solo 401(k), the SIMPLE IRA and the SEP-IRA.

Solo 401(k)SIMPLE IRASEP-IRA
What is it?Also called an individual 401(k) or a one-participant 401(k)Savings Incentive Match Plan for Employees Individual Retirement AccountSimplified Employee Pension Individual Retirement Account
Who is eligible?Sole proprietors with no employees other than their spouseBusinesses with up to 100 employeesAny business, but is best for businesses with no or few employees
What is the deduction?The business makes contributions to the owner’s account, and the owner defers compensation to the account as well.Those contributions are deductible.The business makes contributions to employees’ accounts. Those contributions are deductible.The business makes contributions to employees’ accounts. Those contributions are deductible.
How do contributions work?The business can make profit-sharing contributions up to 25% of the sole proprietor’s net business income. Separately, the business owner can make elective deferrals based on their net business income, not to exceed IRS limits. Combined, contributions cannot exceed $61K for 2022.*The business makes either (1) matching contributions on up to 3% of the owner’s net business income, or (2) guaranteed contributions of 2% of net business income. Separately, the business owner can make elective deferrals of their net business income, up to $14K for 2022.The business must contribute an equal percentage of salary for each employee, up to 25% of compensation or $61K for, whichever is less. Compensation for sole proprietors is business net income.

Small Business Health Care Tax Credit

Sole proprietors that provide their employees with health insurance can receive a credit of up to 50% of health care premiums paid. This credit is available for two years. Sole proprietors will be eligible for the credit if they:

  • Paid premiums under a qualifying arrangement
  • Paid at least 50% of employees’ health care premiums
  • Had fewer than 25 full-time equivalent employees
  • Paid average annual wages of $56K or less
  • Offer coverage to all full-time employees

This credit is highest for companies with 10 or fewer employees who are paid an average of K or less, which makes it a great option for a sole proprietor with few employees.

Many More Deductions and Credits Are Available

These are just a few of the most helpful deductions and credits for sole proprietors. A few other common deductions are for internet, interest on business loans, subscriptions and fees, professional services, education and training costs and business insurance. An additional list of small business tax credits can be found here.

These deductions and credits can significantly change a sole proprietor’s tax liability, so it’s worth taking the time to explore each option. With Corvee’s Tax Planning software, you can see how much of a benefit each incentive will give you so you can determine for yourself which ones are worth pursuing.

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Video

Tax Planning Vs. Tax Preparation: Which is Right For You?

Accountants across the nation do tax preparation, but why are most of them not doing tax planning? 

It’s commonly known that tax prep is the process of preparing, calculating, and filing income tax returns on behalf of individuals and businesses. And while it’s necessary, it’s ultimately considered an expense to the client. 

In contrast, tax planning is looking at a person’s life, business, and regulatory requirements to legally reduce taxes using multiple strategies and entity structures that often result in significant savings.  

This makes tax planning one of the best ways firm owners can provide high value to their clients—standing in direct contrast to tax preparation, which is seen as a commodity as competition drives the price down for this basic service. Firms profit very little from tax preparation because too much time is spent on service delivery. The end result is that tax prep is a low-margin service where accountants typically charge under $1,000 per return. 

Tax planning, on the other hand, can be done more profitably. The market rate for this high-margin service is between $2,500 and $9,800 per plan. This makes it a great time to go beyond just tax prep and start tax planning today. Right now there is a high-demand for tax planning because  most accountants don’t offer it as a service. They see it as too complex and time consuming, but with a game-changing tax planning software now available, it’s never been easier to get started.

Jim is an accounting firm owner who didn’t have a background in tax planning. He felt intimidated to even begin offering this new advisory service, believing it would be too much of a time commitment. 

To his surprise, Jim found that tax planning software allowed him to easily see how various tax planning strategies were calculated across multiple entities and years. 

He could click into a specific strategy to learn more, and he soon was creating custom, professional tax plans for both new and existing clients.    

Firms that go beyond tax prep and start tax planning are often able to save clients more money and charge higher fees. 

And Corvee Tax Planning Software can help you streamline the entire tax planning process.

Learn more about how tax planning can be beneficial for your firm at Corvee.com

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Case Study

How a Bookkeeper Saves Clients More Money Than CPAs by Using Tax Planner Software

Goals Goals

  • Learn more about the tax planning process
  • Find new strategies she hasn’t employed before
  • Increase firm revenue

Key Benefits Experienced Key Benefits Experienced

  • Save time and energy creating tax plans
  • Increased savings for all clients
  • More confident in delivering finalized tax plans

Some have said they don’t want to pay for tax planning from a bookkeeper, that they will go to their CPA…but their CPA won’t tax plan for them. Many CPAs just fill forms, they aren’t proactively helping clients save money on taxes. I’d rather be a tax planning bookkeeper than a negligent CPA.

CHRISTY SHEPHERD

Christy Shepherd is the owner of a bookkeeping firm that also specializes in budgeting, financial planning and tax strategies. For over 20 years, she’s helped businesses with their QuickBooks and financial record keeping needs. Recently, Ms. Shepherd has begun to focus on tax planning. Here is her story on how she is using Corvee tax planner software for accountants.

When the Tax Planning Idea Hits

Being a bookkeeper for many years, Christy Shepherd had never considered tax planning much until she bought a tax plan for herself and realized how valuable it was. Her tax planner was able to save her money, but she also became intrigued because she realized that even though it was a great deal for her, she paid the tax planner a good amount of money for the service.

Having become accustomed over the years to working for rather low monthly bookkeeping fees, the high price of a tax plan seemed like quite a contrast, and caused Ms. Shepherd to research more about how she could possibly start offering tax planning as a service. She also realized how much value it could bring to her current clients if she were able to accomplish it.

Ms. Shepherd knew she’d have to learn about tax planning strategies, so she began researching. At the time, she felt the Augusta Strategy was the biggest thing she could bring to the table for clients. She also knew changing to an S Corp could possibly bring savings. 

As a bookkeeper, she thought she could sell 100 tax plans at $1,000 each. As she explained it, “I knew if I could do several more strategies, then I would be able to do more than just tell a client, ‘I can save you $6,000.’ I’d be able to save them tens of thousands…and I’d also be able to charge more than $1,000. I knew there was so much opportunity in tax planning, but I needed to learn more about the space.”

Ms. Shepherd admitted that she knew she wasn’t charging enough for tax plans, nor were they as professional as they needed to be. That said, it seemed everyone wanted a tax plan—the demand was huge. “Being the technician in my business, I knew I needed a tool that would help me do tax planning right. I work hard, but I also knew in the back of my mind that in order to do tax planning the way I wanted to, it would require help.”

Tax Planner Software to the Rescue

With over 160 businesses already doing bookkeeping with her firm, there was no shortage of existing clients to do tax planning for. As soon as Ms. Shepherd saw that tax planner software was available, she signed up for a demo and fell in love with it: 

Corvee gives me knowledge by suggesting strategies I wouldn't otherwise know. For example, I didn’t know about the self-employed health insurance credit or the detailed numbers for the employee retention credit. It's helpful that it breaks down details such as home expenses for the home office rental. These details give my tax plans greater savings for my clients.

Her tax planning process for existing clients now loosely looks like this:

  1. Before she sells the plan, she gathers the client’s information and starts entering it into the software to find the rough estimations.
  2. From this, she finds the gaps of what information she needs from the client to finalize the plan.
  3. She approaches the client having already broken out the numbers between credits and deductions before she has spoken to them about tax planning.
  4. Once the client is in front of her, she tells them how much she thinks she can save them, gets any extra details she needs, plugs the information into the tax planner software and is able to quickly send the client a proposal that is automatically created inside the software.
  5. Once they pay and accept, she is able to quickly create the full tax plan inside of Corvee Tax Planning, including the creation of the deliverable.
  6. She has a kickoff call where she reviews the tax plan and how the client can implement it. 

While this isn’t the only process that tax planners can use with tax planner software, it’s working well for Ms. Shepherd for existing clients. She’s been able to upgrade many bookkeeping clients to tax planning.

The Problem With CPAs in America

Some have said they don’t want to pay for tax planning from a bookkeeper, that they will go to their CPA… but their CPA won’t tax plan for them. Many CPAs just fill forms, they aren’t proactively helping clients save money on taxes. I’d rather be a tax planning bookkeeper than a negligent CPA,” she remarked.

What’s her advice for any bookkeeper or CPA who is considering investing in tax planner software?

Buy the software. First of all, you will miss out on so much savings that you otherwise might not know if you didn't have the software. Second, the proposals and deliverables will make you appear more professional. For me, I can do in minutes with the software what would take me several hours without it.”

Ms. Shepherd also explained that Corvee Tax Planning software gives her the framework of knowing the right questions to ask clients, so it’s much more efficient than attempting to ask clients questions off the top of your head. In short, “There's a lot that I would miss without having this tool.”

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Case Study

How to Increase the Capacity of Your Firm Using Tax Planning Software for CPAs

Goals Goals

  • Find a more streamlined process to tax plan
  • Leverage software to find more tax savings for clients
  • Have a tool that creates a better tax planning deliverable

Key Benefits Experienced Key Benefits Experienced

  • 10X greater firm capacity for tax planning
  • 100% increase in close rate on new tax planning clients
  • Record-breaking revenue each month since implementing

I can do 10X as many tax plans as I could before. Looking back, not having the software extremely limited my capacity.”

JR GRAMSTAD, CPA

JR Gramstad is a Certified Public Accountant who has been helping individuals and businesses save money on taxes for the past 12 years. His firm does tax preparation, tax planning, accounting services and bookkeeping. Since the fall of 2020, he has been using tax planning software for CPAs to save clients even more money on taxes. Here is his experience of switching from manual tax planning to leveraging tax planner software.

Manual Tax Planning Using Excel Spreadsheets Isn’t Optimal

For a full decade, JR Gramstad worked as a tax preparer for another firm before starting his own tax firm in 2015. Looking for innovative ways his new firm could save clients money, he began offering his clients tax planning, but these tax plans were done with Excel spreadsheets and manual calculations.

At the time, it was the only way to do tax planning because technology had not yet advanced for tax planning software for CPAs to automate the process.

Doing tax planning the “old-fashioned” way is time consuming. Calculating tax plans manually is a slower process than automating calculations with software. As Mr. Gramstad noted, “The manual way wasn’t streamlined, it wasn’t always accurate and it took a whole lot of my valuable time.”

He further explained how tedious that process can be. Creating 20+ page Powerpoints every time you do a new tax plan is not an optimal process, even though at the time it was necessary without access to tax planning software for CPAs.

Tax planning without software was a huge undertaking,” Mr. Gramstad said. “It was a long process, but it was also a big, jumbled-up mess of systems. It was difficult to streamline and even doing a few tax plans completely brought my firm to its capacity.”

Tax Planning Software for CPAs Increases Tax Firm Capacity

Mr. Gramstad revealed that since implementing Corvee Tax Planning software, his firm capacity has greatly increased.

I can do 10 times as many tax plans as I could before,” he smiled. “Looking back, not having the software extremely limited my capacity. Not just in the time I spent doing each tax plan, but in the savings I could find. Corvee also helps me secure more savings for clients.”

He is seeing 30-50% increases in savings for clients on average compared to when he was manually doing tax plans: “Basically, by using tax planning software, I cut down my time per plan and increased my revenue…not to mention the extra value my clients are now getting.

With his tax firm preparing around 1,500 tax returns a year, he has currently done tax plans for about 10% of his clientele. “There’s still a lot of room for more growth,” Mr. Gramstad explained. “And I am really enjoying being able to plan out for so many clients how to reduce their taxes rather than just prepare a return.”

Even Mr. Gramstad’s close rate has increased on new clients, which he credits to the software’s ability to quickly create a professional tax planning proposal that he sends to the prospects. “I close now about 75% of the time, as opposed to around 30 to 35% before I had Corvee software.”

This new close rate is accelerating his firm’s growth trajectory, which has already seen 100% year over year growth in revenue.

We asked him: What are the biggest benefits to using tax planning software for CPAs?

The deliverable the software creates gives me all the relevant data to give to the client. It’s tremendous. It’s a nice-looking final product that doesn’t cost me any time to make. It’s way more polished than anything we did on our own in the past. The client sees it’s ironclad and is excited to implement the strategies.”

As for me, I’ve learned more about all the tax savings strategies that are out there since using this software. I highly recommend it, Corvee is an incredibly powerful tax planning software that will give high value to your clients and help your firm make more revenue.”

More Case Studies


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Case Study

How Tax Planning Software for Accountants Helped Transform a Firm from Compliance to Advisory

Goals Goals

  • Give clients more value by optimizing tax planning services
  • Grow firm revenue by moving focus toward advisory
  • Have more service bundling and upsell opportunities

Key Benefits Experienced Key Benefits Experienced

  • Giving clients comprehensive tax planning deliverables for the first time
  • Greater confidence in the value the firm is giving to clients
  • Large revenue increase year over year

Having the ability to click a button and having the software calculate everything automatically is so much more efficient than doing it all by yourselfbut the best thing about it is that it’s more comprehensive and finds more savings for clients than what I was ever able to find myself

PATRA FRANCIS, EA

Patra Francis is the principal tax expert and the founder of My Ally Tax. With more than ten years of experience in the tax industry, Ms. Francis decided to invest in 7 Figure Firms and Corvee Tax Planning software for accountants in order to grow her firm.

Moving Out of Compliance Only

Having done tax preparation for quite some time, Ms. Francis knew there was more value she could begin giving to her clients. The question became how to start doing so. Launching new advisory services for a firm that has historically concentrated on compliance is a giant leap forward. It’s not only scary because of the “unknown,” it’s also a big commitment because advisory services change the trajectory of a firm’s entire business model.

As Ms. Francis began doing CFO work, her confidence grew, but she still wanted to expand into tax planning. She was giving tax planning advice sometimes to clients, but it was for free. Therefore, the clients didn’t value it and rarely implemented the free tax planning advice they were told about. 

I know many people are overpaying in taxes, and I felt if I were able to learn to package tax planning properly and show how much value I could give, it would be very helpful to both my clients and my firm,” Ms. Francis explained. The problem was that she had no tools to do tax planning with, so it would all have to be done manually. This was time consuming because Ms. Francis was using an Excel spreadsheet and having to try and create her own deliverables. She knew there must be a better way.”

Moving Into Advisory with Tax Planning Software for Accountants

As soon as Ms. Francis found out about Corvee Tax Planning software for accountants, she knew it was going to be a big time saver. “Having the ability to click a button and having the software calculate everything automatically is so much more efficient than doing it all by yourself,” she said, “but the best thing about it is that it’s more comprehensive and finds more savings for clients than what I was ever able to find myself.”

In other words, Corvee’s current 60+ tax savings strategies, with thousands of strategy combinations across multiple entities and years, is able to propose for each client more possibilities to save on taxes than the dozen or so strategies she formerly applied. Now, Ms. Francis can’t imagine going back to the old way of tax planning.

I never used to give proposals, but now the software easily creates a comprehensive, professional proposal in seconds. These tax planning proposals help me close more clients. In the past, I had nothing to give clients. Now I have a beautiful PDF that sells itself.” 

She has now doubled her capacity for tax planning in the few short months since she purchased the tax planning software, and is averaging three tax plans a month. Ms. Francis now has more time available to work on firm growth.

The software is also giving Ms. Francis more education in tax planning with its detailed explanations of every strategy. It boosts her own confidence because she can explain to the client every part of the tax plan in detail.

“In the past, if I sold a couple of tax plans, I’d hold on selling more because I knew I had to go and put them together, and that was going to take me a long time to do. Now, I know I can keep selling because it’s so much easier and faster to create the tax plan,” she said. 

Ms. Francis is also using Corvee Client Collaboration by sending agreements and file requests to her clients. She noted this helps to be more professional with clients when she can be on a call and send them an engagement letter on the spot. Not only is this efficient, it helps her close more clients.  

The engagement letter, the questionnaire, my request list—everything goes through Corvee,” she remarked.

Difference Between Running a Compliance-Based Firm and an Advisory-Based Firm

The transformation inside Ms. Francis’ firm has been amazing. “I used to take any client that came to me. Now, I can be more choosy and only take the clients that are a good fit,” she explained. “Corvee Tax Planning software gives me confidence. I know the value I can bring to clients and I can bundle tax planning with CFO services. I also am able to upgrade tax prep clients to tax planning. My clients save on average $14,000 per year by working with me.” 

She also noted she has better feedback from clients since using tax planning software for accountants because they are ecstatic about the tax savings amount she is able to find for them.

Using Excel, it was difficult to show value to my clients. The deliverables Corvee Tax Planning creates now help the client appreciate what I’m doing for them. I wouldn’t be where I am today without Corvee.”

Her goal is now to be 80% advisory this year, as opposed to the 100% compliance she was a few years ago. “I have more time to work on the business instead of in it, so I can focus on doing marketing and hiring instead of just compliance.”

All in all, being able to use tax planning software for accountants has increased the revenue of her firm and given her the ability to give more value to her clients. What would she tell CPAs who are thinking about getting Corvee Tax Planning? Ms. Francis remarked, “I love that I can tax plan more efficiently. I tried tax planning myself and it was more time consuming and less effective. If you don’t try tax planning software, you’ll never get to the next level.

More Case Studies


 Ready to Learn More About Tax Planning Software for Accountants?

Case Study

Veteran CPA Learns to Grow an Accounting Practice in a New Way

Goals Goals

  • Improve the old, manual way of tax planning
  • Save clients additional money by using more tax savings strategies
  • Have a better tax planning deliverable to give to clients

Key Benefits Experienced Key Benefits Experienced

  • Large spike in monthly revenue with many new tax planning clients sold
  • More upsells to tax preparation, monthly accounting and CFO services
  • Greater firm efficiency, taking less time to do each tax plan

Tax planning is the gateway drug for business owners that are tired of paying too much in taxes. If you’re contemplating the purchase of this software, there’s nothing else like it on the market. If you’re reading this and you haven’t made that decision, why don’t you just send me your clients’ tax returns? I’ll take them and charge them 5-10x more than you’re currently charging.”

PETER HOLTZ, CPA

Peter Holtz, CPA, has been in the accounting business for 37 years. For the past 17 years, he has been able to grow an accounting practice of his own, which today is a large firm with a staff of over 40. He primarily serves small business owners because he knows all about the administrative overload and confusing tax laws, which make these business owners feel overwhelmed and out of control. Mr. Holtz believes business owners deserve a CPA who helps them make money and save on taxes. He is leveraging Corvee Tax Planning software to help his firm achieve this goal and grow an accounting practice.

The Discovery of Tax Planning

There are around 1.2 million people in the United States that are licensed to prepare a tax return. This is why many CPAs end up lowering their prices—they are competing against so many others. Whether it’s the guy who just completed a 6-week training at a strip-mall tax shop and is willing to do $100 tax returns, or the medium-sized tax firm across the street who routinely does a thousand 1040s each spring, the competition is everywhere, which is why it can be so difficult to grow an accounting practice.

With increased competition comes increased price wars, which is why tax preparation is often a race to the bottom when it comes to how much CPAs are willing to charge. Mr. Holtz felt this pressure and wanted to find a way to deliver more value to clients than just compliance. Over time, he realized tax planning was the key.

In contrast to tax preparation, with over a million practicing professionals, there’s likely less than several thousand people who do do tax planning. This means over 99% of tax preparers don’t even bother with tax planning—and that means there is opportunity here to grow an accounting practice by pursuing tax plans with clients.

Mr. Holtz, sensing the market need for tax planning, began learning how to provide this much needed service. The problem he encountered was that he didn’t have a lot of tools to tax plan, even though he understood the value of it to his clients. Each tax plan involved a lot of time, putting together separate spreadsheets. “My process was this: the client would send me their tax returns and I built a spreadsheet based on those tax returns to try and figure out what savings opportunities I could find,” Mr. Holtz explained. “It would take me, for example, an hour to find them $5,000 a year in savings.”

He also could only keep in his head around 10-12 strategies, which definitely saved his clients money, but nowhere near the possible savings they could have had by using more strategies. As Mr. Holtz further explained, “I wasn’t making future year estimations, I was mainly only concentrating on the current year.”

The Discovery of Tax Planning Software

After getting used to manually tax planning for clients, Mr. Holtz was thrilled to learn that tax planning software had hit the market. Before the software, tax planning was doable, but cumbersome. With tax planning software, Mr. Holtz found he could do tax plans much faster and find more savings at the same time:

It crunches all the numbers for me. It also creates a beautiful deliverable for the client. As a CPA, what we ultimately sell is time, and the faster we can do something, the more we can sell. In other words, the more efficient we become, the more money we can make. This is what Corvee Tax Planning software provides.”

Mr. Holtz also mentioned that the software, in addition to saving time, helps him give clients more complete tax plans,

Is the software helping him sell more and land new clients?

A lot of my conversations with new clients start off by them stating they have a CPA already, but have never accomplished tax planning. We then have a discussion of tax preparation vs tax planning and it ends up with them sending their tax returns to me. Our firm will then scan their tax returns into the Corvee Tax Planning software. We’ll show them we can save them a bunch of money. Usually, the new client will immediately want to start adding services on top of the tax plan, such as monthly accounting or CFO. In this way, Corvee is like a value-added tool that leads to more business on the back end. It really is amazing. I’m afraid you guys are going to raise the price now because of how amazing it is. There’s so much detail in the calculations, it’s just incredible.”

As the owner of a larger firm, Mr. Holtz’s goal is obviously not to do everything himself, so has he been able to implement the tax planning software with his staff? “Yes, it’s pretty easy because they are able to do the data input and they're able to start finding the tax savings strategies that could work for the client. I review and modify as needed. My staff have no trouble with Corvee because it's all pretty straight-forward.”

Finally, is the deliverable that the tax planning software creates up to standards?

The deliverable is wonderful because it is so easy, just a click of a button. In the past, I would create a spreadsheet and try to simple it down to one page, with an overview of their tax return. With the way Corvee’s deliverable is structured, in contrast, it’s got the IRS codes in there automatically, it includes all the explanations in there, all the numbers are crunched out, it's all fully-proven to the client in an attractive format. The deliverable is probably 100 times better than what I did before.”

The Discovery That Even Large Firms Can Change

Tax preparation and tax planning are dramatically different activities. If a firm is used to only doing preparation and bookkeeping, or even CFO, it can be a big jump moving into tax planning—but firms that are willing to grow and and take on this highly profitable business will find Corvee Tax Planning software as an amazing tool. As Mr. Holtz explained, “Our favorite part of Corvee is the ability to use so many different strategies so easily, then have the proposal and the deliverable done instantaneously.”

What is Mr. Holtz’s message to firms not tax planning?

Stop doing tax preparation at the lowest possible cost. If you don't want to do tax planning and minimize your client’s tax, you are literally taking critical cash out of their pocket that they desperately need to broaden and grow their business. Your clients are paying too much, unable to grow their business, unable to set aside money for retirement because most of their money is going to the government.”

Mr. Holtz continued, “What we’re doing with tax planning is essentially selling people $100 bills for $20 or $30. With the proposals the software generates, it makes it really easy for the prospect to make that decision to move forward with tax planning. And if a client isn’t interested, think about it like this: You’re selling them $100 bills for $20, if they don’t want it, I personally don’t want to work with those people because they’re not smart.”

The plight of the small business owner is the plight of the accounting firm. They are tied to success together. If you help the business owner to be successful, you're more likely to be successful as an accountant. No matter how big or small your firm is, tax planning can be the most important service you offer, and tax planning software is the best tool to make that new advisory service a reality.

As Mr. Holtz put it, “Tax planning is the gateway drug for business owners that are tired of paying too much in taxes. If you’re contemplating the purchase of this software, you have to have the interest in being creative for your clients. You also have to have the energy to grow and add this highly profitable service to your firm. The software is amazing. There’s nothing else like it on the market. If you’re reading this and you haven’t made that decision, go ahead and send me your clients’ tax returns so that I can take them. I’ll charge them 5-10x more than you’re currently charging.

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Case Study

How to Grow an Accounting Firm by Innovating

Goals Goals

  • Learn from other large successful accounting firms while being a part of a transparent, professional accounting community
  • Learn new strategies to market and advertise the firm
  • Discover more effective ways to manage firm operations

Key Benefits Experienced Key Benefits Experienced

  • 10X increase in annual revenue since joining
  • Increased value to clients by offering tax planning services
  • Have a turn-key way to train new team members

“Every year 7 Figure Firms comes out with something new to learn that helps make my firm more valuable to clients and helps us produce more revenue.”

NUNO CASTAINCA, CPA CFE

Nuno Castainca is a CPA who owns NLC Financial Services, a multi-service firm located in New Jersey. Founded in 2012, the firm primarily serves business owners, executives and independent professionals. Mr. Castainca and his team focus on tax planning, business advisory, accounting and CFO services. Since joining the 7 Figure Firms program in 2016, the firm has seen a 10X increase in annual revenue. Here is how that was accomplished:

Accounting School Should Never End

Mr. Castainca already had his CPA license and a relatively successful accounting firm before committing to the 7 Figure Firms program, so what made him decide to invest? It was having a mindset that he can always do better and that he’s willing to try new things to improve his practice for his clients and team members.

We were getting a decent amount of leads through referrals, but the Facebook and LinkedIn marketing material really intrigued me,” Mr. Castainca explained. “This program helped me get my LinkedIn strategy up to par and allowed me to try new methods of marketing that I likely would not have done without the clear, concise, step-by-step approach that it gave me.”

While self-confessedly a “D” student of the 7 figure program, Mr. Castainca emphasized that he took an a la carte approach to the program—picking and choosing pieces and parts of it that he liked and implementing the material in his own way. “I know most firms get the best results by doing everything in the program exactly like it’s prescribed, but even with what I might call my ‘lackadaisical’ approach, I’ve still seen incredible results.”

Innovation Inside an Already Successful Accounting Firm

As a perk of being a 7 Figure Firms member, Mr. Castainca was invited to a live event in Fort Lauderdale, Florida where he learned more about tax planning and how to grow an accounting firm. While he previously gave tax planning advice for free, after attending the event, he understood how to show the client the value of it, sell it, package it and deliver it. He made his first two tax planning sales soon thereafter, each for $25,000.

As Mr. Castainca continues his “education” by staying in the program year after year, he has emphasized several specific things that have made the biggest impact. “Every year there is something new to learn that helps make my firm more valuable to clients and helps us produce more revenue. First it was improving our marketing, then it was introducing tax planning, and now it’s firm management and tax planning software we’re implementing. The point is, this program helps us stay innovating.”

As mentioned, one such innovation has been using tax planner software. His entire team uses Corvee Tax Planning software as one centralized depository to improve firm operations. “I know Corvee Tax Planning is going to be an incredible tool for us,” he noted, emphasizing the features will allow him to quickly and seamlessly calculate tax plans for clients.

As Mr. Castainca dove deeper into the 7 Figure Firms program and learned how to grow an accounting firm, he realized there were some things he was good at, but some things he wasn’t so good at. Seeing other firm owners delegating the things they weren’t excelling in helped inspire him to do the same, so he’s now bringing on a sales manager to handle the sales side of the business. The 7 Figure Firms program is going to be a big part of the new sales manager’s onboarding training.

Watching the videos inside the program is a great way for myself and my staff to either affirm what we’re already doing, or to learn a new concept. While there is a ton of great material, for me it’s just about watching a short 5-minute clip and then going to implement it. One new idea or method of doing things can make you huge yearly returns.”

Realities of Scaling an Accounting Firm

We can be our own worst enemy. For example, we doubt ourselves, say we can’t do something…but if you’re willing to learn and work, you can do more than you thought possible,” Mr. Castainca said. “I didn’t become a 7-figure firm working eight hours a day. I had to grind. I had to take the information from this incredible program and use it.”

He went on to say, “Revenue is a byproduct of the value you bring. I stay inside 7 Figure Firms because I continually get value from it, which I can in return bring to my clients. My firm operations are stronger now, and I can realistically scale the firm over the next few years even bigger than I already have scaled it these past four years. I just have to delegate more to let the machine do what it does!”

Mr. Castainca is no longer taking extra money out of the business but leaving the additional profits in the firm to aggressively scale with new hires. As he scales, he won’t be tied down to the firm, meaning he will have the option of being at his kid’s recitals or baseball games, or pursuing his secondary real estate business—or whatever else he decides to do.

If you’re interested in learning more about how to grow an accounting firm and innovate, or to implement tax planner software into your firm, schedule a call with us today.

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Want to Know How to Grow an Accounting Firm?

Press Release

Corvee Launches to Grow, Build and Optimize Tax and Accounting Firms

Previously known as AccountingTax.com, the company has rebranded to bring all of its products and services under one all-encompassing new name.

Fort Lauderdale, FL – October 7, 2020 – Corvee, a software and solutions company which serves tax and accounting firms, today announces the launch of its new brand. Formerly AccountingTax.com, the company has rebranded to bring all products and services under one all-encompassing new name as part of its strategy to help tax and accounting firms transition from compliance to advisory services. The company has also launched a beta version of its tax planning and client collaboration software.

Corvee offers:

  • Software – Cloud-based products for tax planning, client collaboration and payments
  • Growth and Development Programs – Coaching, training and events to help clients increase revenue and profit margins while building a professional team
  • Advisor Partnership – Strategies and solutions for offering and delivering tax-advantaged wealth management to clients

“While the company has experienced tremendous success in the past, this rebrand enables us to be better aligned for the future so we can offer all of our products and services under one all-encompassing brand,” states Sarah Schariest, VP of marketing at Corvee. “The upcoming tax planning software release will provide our clients with an industry-changing way to provide tax planning services in a highly-efficient manner, and we look forward to sharing it with the market at large.”

The company’s tax planning software is currently in beta testing. The new software release will allow users to scan their clients’ tax returns, collect vital information via custom questionnaires, analyze estimated tax savings and prepare tax plan proposals for their clients – all within a matter of minutes. A full launch of the software will be coming in the fall of 2020.

“Using Corvee Tax Planning software easily saves tens of thousands of dollars for each of my tax preparation clients,” states Corvee client and tax planning software beta user James Rainwater, CPA. “When I tried to do tax planning before Corvee, I could only analyze a few strategies and getting clients to pay wasn’t easy. Corvee software enables hundreds of tax planning strategy combinations in minutes and exports directly to proposals and plans that show my clients the value.”

In addition to tax planning software, Corvee offers growth and development programs that help firms transition from compliance to advisory services.

“We recently surveyed 155 of our clients and found that, on average, they saw an 88.82% increase in cash revenue from 2016 to 2020, which is something we’re really proud of, especially considering the 2018 AICPA National MAP Survey shows the median growth rate of all firms to be 4.2% annually,” states Andrew Argue, CPA, CEO of Corvee. “We’re looking forward to continuing to help accounting and tax firms experience unprecedented growth as we bring all of our products and services under one umbrella.”

For more information and to see the company’s new website, visit www.corvee.com.

About Corvee

Corvee empowers accounting and tax professionals with a suite of solutions designed to build, grow and optimize their firms. The company works with firms in the specialties of tax, accounting and financial advising. Corvee provides a bundle of solutions for each specialty including tax planning and client collaboration software, firm growth and development programs and the ability to become or partner with a financial advisor to offer tax-advantaged wealth management to clients. Built with the help of on-staff tax and accounting experts, the all-in-one suite is designed to help firms increase revenue, profitability and efficiency, while providing the highest value to their clients. For more information, please visit www.corvee.com. Connect with Corvee via its blog, Facebook, LinkedIn, Instagram and Twitter.

For more information, contact:
Corvee, LLC
Sarah Schariest
VP of Marketing
sarah@corvee.com
corvee.com

See How You Can Optimize
Your Tax and Accounting Firm
with Corvee

Case Study

How One Tax Planning Professional Was Able to Get More Tax Clients

Goals Goals

  • Increase firm revenue beyond 33% year over year
  • Implement an efficient system to price and sell tax planning
  • Master the trade of creating more leads and appointments

Key Benefits Experienced Key Benefits Experienced

  • Increase in gross sales year over year for the previous 3 years
  • Abundant new, qualified leads every week using LinkedIn marketing
  • Became an expert at selling & delivering tax planning services

“7 Figure Firms and the teachings of Andrew Argue helped me with my single biggest problem in my accounting firm—getting more leads and appointments.”

MICHELLE HYDE, CPA

Michelle Hyde, CPA, is the Managing Director of Hyde & Associates in Chester, New Jersey.  She is a Certified Tax Coach™ that helps individuals and businesses in designing and implementing tax, estate and financial planning engagements. She has over 20 years experience in providing tax reduction strategies for businesses. Here is her story of how she solved some of the biggest issues her firm has faced, including how to get more tax clients beyond just referrals.

Organic Tax Referral Clients vs Cold Leads

My challenge was always about getting new leads and appointments. All my clients were organic referrals. It seemed the gains were always being offset by the losses, and I wasn’t able to truly get more tax clients overall. The 7 Figure Firms system helped with generating cold leads.”

Specifically, Ms. Hyde implemented 7 Figure Firms’ LinkedIn marketing process for cold leads. This had included getting a robust, professional LinkedIn profile, properly sending LinkedIn connection requests to the right people, and a follow-up system that eventually leads to a strategy session with the potential client. The LinkedIn lead generation for accountants process, which is taught in detail inside the 7 Figure Firms coaching program, has helped Ms. Hyde have an increase in both leads for tax services and appointments. 

“It’s been so valuable having a marketing process that continually works for getting tax clients. Plus, after I get the appointments I now have the right script to walk these leads through what I can offer them…and I even have a script for overcoming objections now too.”

Naturally, she has gained more leads, more appointments, a better close rate, and also has seen an increase in higher-priced advisory work compared to lower-tiered compliance work. 

I used to be at about 70% compliance work, now I’m down to about 60%. I’ve learned that growth is not dependent on doing billable work, but on doing sales.” 

Besides the revenue benefits, one of her favorite things about 7 Figure Firms has also been the support of the community Facebook group. “I can ask any question any day of the week. The resources provided are tremendous, and it’s great hearing from other tax planning professionals going through this program as well.” 

Not Understanding How to Find Tax Clients

Going back in time,, there had come a point where Ms. Hyde wasn’t growing her firm because her churn rate was about the same as her new clients acquisition rate. Eventually, she became revenue stagnant, unable to reach beyond what her typical annual gross sales levels had become. She knew she had to make the jump from just “working in the factory” to “managing the factory”—to find new procedures and ways of doing things that would bring in more tax clients and revenue. 

Ms. Hyde noted, “Before 7 Figure Firms, I was stuck in service delivery mode. Now I’m able to step back some and outsource more of the lower end returns while I concentrate on fishing for new, higher end clients.”

In addition, the coaching inside 7 Figure Firms has helped her better price her tax services and gives her the confidence to charge more because of the value she provides. “Don’t get me wrong, I was already providing incredible value to clients before 7 Figure Firms, but I’ve now been able to communicate that value with the client much better than before,” she explained.

Adding More Tax Planning Leads to Get More Tax Clients

Ms. Hyde used to be afraid to spend money on her business because she was afraid of not getting ROI on it. She now knows how important continuous marketing is even if there is no clear, immediate ROI. 

Processes and procedures are great inside 7 Figure Firms, but the mindset teachings have been a surprising help for me.” These mindset ideas inside 7 Figure Firms have been a catalyst for evolution in this tax firm. 

Now in marketing tax services mode, with the lead generation for accountants plan, Ms. Hyde has broken gross sales records each of the past three years. This year, she’s on pace for a 33% increase from last year.

Even though 2020 has been a wonky year with all the world events going on, our sales are still projected to climb higher than 2019.” 

Overcoming CPA Control Think

As many accounting firm owners can relate to, Ms. Hyde also struggled with giving up control when it came to work being done inside the firm. “I wanted to control the service delivery because I thought if I didn’t do it, then the quality of work wouldn’t be done as good.” While possibly true to some extent, Ms. Hyde knew that to grow her firm she’d have to get over her fear of delegation. 

As the work kept coming in, growth forced her into hiring. “There are only so many hours in the day and I knew I couldn’t have a million-dollar firm with just me and an admin.” She now has two admins, two full-time in-house accountants, and two accountants overseas. She also was able to acquire a practice last year, so her tax firm is much larger today than what it once was. 

The 7 Figure Firms program helped Ms. Hyde to ease the control mindset that traditionally limited her growth opportunities, but as we’ll show below, this spilled over into other areas besides just hiring people. 

Control Over Numbers Limited Tax Planning Sales

Another item Ms. Hyde found herself stuck on was the exactness of the numbers she was presenting while on a sales call for tax planning. She learned through 7 Figure Firms that preciseness isn’t always necessary in the accounting sales process.

Andrew and team helped me understand that I don’t need to give a client an exact number on a sales call with how much money I can save them in taxes. I just need a range, for example $10,000 to $12,000. Before 7 Figure Firms, I would be afraid to quote any number without first sitting down and actually doing the entire tax plan before I even sold it!”

This caused Ms. Hyde to do more work and slow down the sales process, including missing sales entirely. 7 Figure Firms has helped her with the mindset of letting some control go, even in the sales process, in order to close more deals.I’ve learned preciseness has its place, but it doesn’t always have to be on a sales call. I’ve been able to let go of that.”  

So, what’s her final piece of advice to firm owners?

Instead of selling your practice, sign up for the 7 Figure Firms program!

To learn more about the 7 Figure Firms program, request more information below.

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